Work Experience

 

​​Senior Digital Designer
Operating as Creative Lead across Brand & Digital

FLS - Copenhagen

2023 - Present

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At FLS, I operate at the intersection of brand governance, digital content and creative production, leading brand and digital initiatives across the global organisation.

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My role spans shaping visual direction, translating strategic briefs into engaging digital experiences, reviewing and approving creative output, and guiding both internal teams and external agencies to ensure alignment with our Corporate Visual Identity (CVI) and broader business objectives.

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Over the past 18 months, I have played a central role in delivering a full corporate brand refresh, CVI update and comprehensive website redesign, helping to strengthen the digital brand experience across web, video, campaigns and internal communications. I have also helped establish more structured and scalable ways of working across the organisation through the development of brand systems, templates, governance processes and global design standards.

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Key contributions include:

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• Corporate brand refresh and CVI evolution
• Full website redesign and digital platform alignment
• Development and governance of a global Brand Hub
• Creation of structured templates, toolkits and scalable assets
• Expanded use of video and motion across brand communication
• Creative direction across internal teams, agencies and external partners
• Cross-functional stakeholder management across global markets

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​​Senior Digital Designer - Motion Design & Video (Dell Account)

Wunderman Thompson Studios - Copenhagen

August 2019 - September 2023

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As part of the creative team at Wunderman Thompson Studios in Copenhagen, I led digital content production primarily for the Dell account - delivering high-end video, motion and graphic design across global campaigns and social platforms.

 

Working across concept development through to final execution, I collaborated closely with strategists, producers and client stakeholders to translate brand objectives into impactful digital storytelling. My role spanned studio-based video production (camera, lighting and audio), motion graphic design and the creation of digital assets for platforms including Instagram, Facebook, YouTube, Snapchat and TikTok.

 

Operating in a fast-paced agency environment, I developed a strong understanding of brand consistency at scale, production workflows and cross-functional collaboration - foundations that later shaped my move into brand governance and creative leadership roles.

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Digital Design & Content Production Manager

Innovation Roundtable - Copenhagen

October 2018 - August 2019

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As Digital Design & Content Production Manager at Innovation Roundtable, I led international video and digital content production across large-scale innovation events hosted in 14 countries worldwide.

 

I was responsible for end-to-end production planning - from pre-event logistics and on-site filming (camera, lighting and audio) to post-production strategy and digital distribution across our global online network. This role required balancing creative quality with operational precision in fast-paced, high-profile environments.

 

I managed a remote team of five video editors based in Serbia, establishing structured workflows, clear creative direction and scalable production processes to ensure consistent, high-quality output across all events. Beyond production, I played a key role in digital transformation initiatives - leading website redesign projects, improving CMS workflows, enhancing our event app, and developing more efficient content systems to support business growth.

 

This role strengthened my ability to combine creative leadership with operational structure - experience that later informed my move into agency and corporate brand governance.

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Freelance Digital Designer & Video Producer

Story Story - Copenhagen

July 2017 - October 2018

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While completing my degree in Multimedia Design at the Copenhagen School of Design & Technology (KEA), I established my own company (Story Story) and worked as a freelance digital designer - delivering video, motion designs and web projects for start-ups, agencies and multinational companies.

 

Operating independently, I managed projects from initial client briefing through to final delivery - producing websites, branded video content and digital assets across a range of industries. This experience strengthened my ability to translate client objectives into clear creative solutions while managing expectations, timelines and production workflows.

 

Working with my own camera, lighting and audio equipment, I handled both on-site production and post-production, primarily using After Effects, Premiere Pro and Photoshop. At its core, this period shaped my interest in storytelling - transforming businesses, products and ideas into engaging visual narratives designed to connect with audiences.

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Digital Design & Video Production (Student Role)

Tonsser - Copenhagen

November 2016 – July 2017

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As a Digital Content Designer at Tonsser - a football-focused startup app - I created social media and in-app content designed to drive user engagement and platform growth.

 

I developed story concepts centred around real users, managing projects end-to-end: from ideation and outreach to clubs and players, through storyboarding, filming, editing and final production. This role required both creative initiative and direct communication with external stakeholders to bring authentic stories to life.

 

Alongside original productions, I produced short-form content, GIFs and graphics to support marketing campaigns and user acquisition efforts. I also collaborated with international influencers - identifying partnerships and coordinating content creation to expand brand visibility across key markets.